The world of music publishing can be hard to wrap your head around. If you’re fortunate enough to get a music publisher interested in your songs, you must understand the difference between song plugging and song licensing. Both take a completely different approach and different set of skills and industry contacts, so often publishers specialize in one or the other.
In the business world, the term “elevator pitch” describes a succinct summary of a concept, product, or a person’s professional skills; the idea is to be able to deliver your spiel in the span of an elevator ride. That might not sound cool, but the same general principle applies in how to quickly generate excitement for your music – without ever playing a note. Here are five handy tips to help define your music so you won’t be caught off-guard the next time someone asks what you sound like.